Google argues for fierce competition in the cloud computing market

Company announced physical expansion of Google Cloud infrastructure and new leap of resources
The dispute in the cloud computing market is increasingly fierce, and Google on Tuesday presented its new weapons to compete with other industry giants like Amazon and Microsoft during a presentation on Google Cloud Next.

Expansion is not just an allegory for the business growth of the company's cloud division, but it also has its physical character. Google has announced plans to bring its services to more regions of the world, starting with the expansion of infrastructure in the United States, with the creation of a data center in Salt Lake City, offering more options for organizing workloads in the west of the country, precisely the region that houses the main technological pole of the planet: Silicon Valley.

Not only from America is Google, which also announced the expansion in the Asian region with the creation of a new datacenter in Seoul, South Korea. The point is also strategic, since the country is one of the main telecommunications hubs and also in the development of games, especially with the famous online gaming industry that are highly popular in Asia.

The two new regions join two other projects that were already in progress previously. Google has already unveiled plans to expand to Osaka, Japan, which is expected to be open to customers in the coming weeks, and Jakarta, Indonesia, which is expected to close by 2020. Starting next year, the expectation company is to settle in 23 regions.


Expanding Google's infrastructure is a part of what the company had to advertise during Cloud Next. The company also bet heavily on a new platform called Anthos, released in beta for all customers on Tuesday.

Anthos' mission is to be a hybrid platform. This means that Google's proposal for this service is to enable a customer to adopt a multi-cloud strategy that, in other words, provides the ability to adopt public clouds from multiple vendors (such as Amazon, for example) in a simplified way, without having to restrict itself to a single company.

As a result, companies gain the ability to combine data and apps that run on their own infrastructure or on clouds from other companies. The ability to use multiple clouds simply and seamlessly with existing systems represents a major change in the marketplace that will allow businesses to be closer to a world in which they write an application once and the code works anywhere, says João Bologna, director of Google Cloud in Latin America, on the platform Anthos.

Open Source is the future

Along with the physical expansion of Google Cloud, the company also revealed an expansion of its capabilities, with a big bet on open source tools. This includes seven new partnerships with companies that provide various types of open-source solutions:

- MongoDB
- Confluent
- Datastax
- Elastic
- Neo4JM
- Influx Data
- Redis Labs

While supporting these systems, Google Cloud will also have a unified platform to facilitate the consumption of these services, which means, for example, the development of a single interface for application management and unified billing, the which means to receive only one account for all services


Another important announcement was Cloud Run, a new serverless computing platform from Google, a tool that, according to the company, should unite the simplicity of serverless technology with the flexibility and portability of the containers.

According to Google, Cloud Run aims to automate all infrastructure management, with the ability to scale your resources in a matter of seconds for more or less (even to zero) to properly handle traffic, allowing the customer to pay only for what is actually used.

Cloud Run will be available in open beta as of this Tuesday.

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