Key technological trends for competitive advantage in 2019

With the digital world increasingly present in our lives, we see that the relationship between humans and technology is more integrated and intelligent. Thus, it is critical for companies wishing to innovate to be continuously updated about the growing demands and expectations of consumers. In fact, we can say that companies that do not follow this technological development are in danger of end up being left out of the market.

A smart company needs to be up to date with the news that will mark the user experience during 2019 and also assess how they can be implemented in their business. Zebra Technologies seeks to help innovative companies and presents three market trends so they stay tuned and reach their competitive advantage for this year.

The pioneers in adopting IoT solutions will be the first "smart"

According to Zebra's annual Business Intelligence Index, the number of companies defined as "smart" has doubled to 10% by 2018, which shows that companies have found value in IoT strategies, optimizing and streamlining their critical operations .

Recently there is an evolution to more connected and collaborative workflows, with physical and digital systems interacting through multiple channels. With technological developments such as Virtual Reality (VR) and Augmented Reality (AR), people's decision-making will increasingly depend on the immersion experiences offered by devices that have contact. Other developing technologies, such as connected sensors, digital twins, 5G and blockchain, will allow companies to capture and analyze accurate real-time data from the workers' baseline, providing a component of intelligence and effectiveness to respond to business needs.

At the operational level, employees must make the right decisions quickly when interacting with customers and users, making it important to capture data to increase visibility and process analysis and thus gain insights that aid action plans. For example, retailers are betting on empowering their employees with tablets and mobile computers that can increase service metrics and create a differentiated experience for their customers. These devices can help you quickly locate the right product, check inventory availability, and improve the online and in-store purchase service. In the transportation and logistics sector, VR and RA solutions can be used to view images of the picking process and measure items without the need for interaction or physical contact. Similarly, digitization will play an even greater role in other industries, such as health and manufacturing.

Artificial intelligence-driven automation (AI) will connect the physical and digital world collaboratively

AI is spreading virtually as it creates increasingly flexible and autonomous systems. Companies seek to enhance their artificial intelligence capabilities to acquire added value in an environment rich in data and information.

Automation has developed rapidly through different sectors with disruptive technologies, such as drones, robotics, machines, and standalone vehicles. Similarly, data management helps companies automate their decisions in real time. This combination empowers employees by increasing productivity with information that allows decision-making at the right time, and can give organizations the opportunity to deliver unprecedented customer experience.

The adoption of AI and automation tools is growing around the world and integrated into new or existing applications to transform workflows, interactions, and decision making. They are a natural extension of today's solutions and create dynamic ecosystems focused on optimizing worker productivity as well as more efficient and secure environments.

Small batches of data - integrated management solutions with enhanced analytics to provide real-time insights

As the world becomes more complex and driven by data, organizations need to find the best way to navigate this sea of ​​information and automate their analysis without increasing their spending on human capital. Successful companies today and tomorrow will be based on real-time generated elements and insights to efficiently manage their business in order to capture their competitive advantage.

For years, companies have struggled to gain such insights from the well-known Big Data, which consists of the high volumes of data they collect and store daily. In 2019, the priority will be of small data lots that can be obtained individually in the different workflows. They will provide case-specific and case-specific materials, helping to solve problems quickly and achieving the proposed results.

In terms of data capture, 2D barcode scanning will continue to gain acceptance in the global marketplace as the preferred method of traceability and / or tracking. The transition from 1D to 2D imaging covers more than 70% of total sales of handheld scanners. In addition, RFID technology will continue to expand beyond inventory control in the supply chain. During the year, it is also planned to use more than 10 billion RFID tags in the retail, manufacturing and transportation sectors.

Thus, companies will require integrated data solutions that capture information in a more advanced way, with analyzes and guidelines generated in real time to generate insights that lead to make the right decisions.

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